You can test what works best without betraying your brand voice. ![]() Keep your sender’s name and subject lines consistent as well.It’ll be easier for your customers to identify you and build loyalty: Customers have greater trust for email marketing designs that look familiar. Make sure your newsletters are consistent with your brand style.Here’s how to keep your newsletters on-brand: Here’s a breakdown of the main variables that you can change when designing newsletters: Provide necessary information: This is mostly applicable to transactional emails.ĭefining your purpose will help you to figure out how to design your promotional newsletter.Maintain consistent email branding: You want your email to be immediately recognizable by your customer.Fuel customer engagement: Tell your brand’s story, show appreciation, introduce loyalty programs and social highlights. ![]() Inform about a sale and highlight the offer: All eyes on the central figure – the punchy promotional offer.Ideally, your newsletter design should serve the main purpose of your HTML email. Starting from the best subject line and newsletter template layout, ending with your brand logo, fonts, and decent spacing.Īll these elements count when we talk about beautiful and effective ways to design an email newsletter. Newsletter design is the entirety of textual and visual components of your email message. ![]() Start free See pricing What is newsletter design?
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